Introduction
Welcome to Rapid301's Privacy Policy. Rapid301 is operated by Zoo Holdings LTD ("we", "us", or "our"). This Privacy Policy explains what information we collect when you use our website and services, how we use that information, and the steps we take to protect it.
Please read this Privacy Policy carefully before using Rapid301. Your use of our services signifies your acceptance of our Terms and Conditions and this Privacy Policy.
What Information We Collect
Personal Information
When you create an account, we collect personal information such as your email address. You may sign up or sign in using a secure email magic link or Google OAuth. If you contact us directly, we may also collect your name and any information you choose to include in your message.
If you purchase credits or unlock a project, payment is processed by Stripe. We do not store your full payment card details. Stripe may provide us with billing-related information such as your name, email address, transaction status, and the amount paid.
Project and Usage Data
When you use Rapid301's tools, we collect information related to your projects and activity within the product. This may include URLs, sitemap files, redirect mappings, scan results, export actions, credit balances, and other data you submit while using the service.
Non-Personal Information
We may automatically collect technical and usage information when you visit our website or use our services. This may include your IP address, browser type, device information, operating system, referring pages, pages viewed, approximate location derived from IP address, and other usage data.
Analytics and Cookies
We use analytics tools to understand how visitors use our website and to improve Rapid301. These tools may use cookies, local storage, pixels, or similar technologies. Our website currently uses:
- Google Tag Manager — to manage analytics and marketing tags on our website.
- Plausible Analytics — to measure website traffic and page views in a privacy-focused way.
- Microsoft Clarity — to understand how users interact with our website through session recordings and heatmaps.
We also use essential browser storage to keep the application working correctly, including authentication, security, theme preferences, consent choices, and temporary project access. For more detail, see our Cookie Policy.
How We Use Your Information
Purpose
We use your information to provide, operate, and maintain Rapid301, including account creation, authentication, project processing, exports, billing, customer support, service updates, and important notices about your account or purchases.
Improvement
We may use website analytics, product usage data, and anonymised or aggregated project data to improve Rapid301's performance, usability, matching models, and algorithms. Users retain ownership of their project data, but we may analyse it in anonymised or aggregate form for product improvement.
Third-Party Services
We use trusted third-party providers to help us operate Rapid301. These providers process data on our behalf and only as needed to deliver their services. Current providers include:
- Supabase — authentication and account data storage.
- Stripe — payment processing.
- Google Tag Manager — tag management and analytics configuration.
- Plausible Analytics — website analytics.
- Microsoft Clarity — website behaviour analytics.
These providers may process personal data according to their own privacy policies and terms. We encourage you to review those policies if you would like more information about how they handle data.
Sharing and Disclosure
We do not sell your personal information. We will not disclose your email address, account details, or project data to third parties except:
- to service providers who help us operate Rapid301, as described above;
- when required by law, regulation, legal process, or governmental request;
- to protect the rights, property, or safety of Rapid301, our users, or others; or
- with your explicit consent.
We may share anonymised or aggregated data that cannot reasonably be used to identify you for analytics, reporting, or product improvement.
Security Measures
We take reasonable technical and organisational measures to protect your information from unauthorised access, use, alteration, or disclosure. These measures include encryption, access controls, and regular review of our systems and providers. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Limitation of Liability
As detailed in our Terms and Conditions, Rapid301's liability is limited to the fees paid by the user for the service. We are not responsible for any indirect, incidental, or consequential damages arising from the use of our service.
Data Retention
We retain personal information only for as long as necessary to provide Rapid301, fulfil the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Project data may be retained while your account remains active or as needed to provide the service. You may contact us to request deletion of your account, subject to any legal or operational requirements.
Amendments to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will post the updated version on this page and update the "Last updated" date. Where appropriate, we may also notify you by email or through the product. Please revisit this page periodically to stay aware of any changes.
Governing Law
This Privacy Policy is governed by the laws of the United Kingdom. Any disputes arising from the use of our services will be handled in accordance with the laws of that jurisdiction.
Your Rights
Depending on your location, you may have rights under applicable data protection laws, including the right to access, correct, delete, or restrict the processing of your personal data, and the right to object to certain processing or request data portability.
To exercise these rights, contact us using the details below. You may also have the right to lodge a complaint with your local data protection authority.
Contact Information
If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact us at: luke@zoo.studio
By using Rapid301's services, you acknowledge that you have read and understood our Terms and Conditions, this Privacy Policy, and our Cookie Policy, and agree to be bound by them. If you do not agree, you should not use Rapid301's services.